5 Reasons Why You Should Use a Mobile Retail Unit

Published on: April 7, 2023

Written by: Steel Space Concepts

8 minutes read

Ready to create unforgettable memories?


Mobile retail unit have emerged as a powerful marketing tool for brands. These temporary retail units allow businesses to create a unique and memorable experience for customers. If you’re wondering whether these are right for your brand, here are five reasons why you should consider using a mobile retail unit:

  1. Generate buzz and excitement
  2. Reach new customers
  3. Test new products and concepts
  4. Enhance brand image
  5. Cost-effective

By leveraging the benefits of mobile units, brands can connect with customers in new and innovative ways, build brand awareness, and drive sales.

What is a mobile retail unit?

First, we need to know what are mobile retail unit. It’s a versatile structure that can be quickly assembled and be transported to various location. Typically used for retail, food service, or event purposes, these temporary or modular units are designed to be portable, compact, and customizable. Our mobile retail unit solution can be tailored to fit the specific needs of the user.

These structures are an excellent option for businesses looking for a flexible and cost-effective alternative to traditional brick-and-mortar locations. Mobile retail units allow businesses to quickly establish a presence in a new location or at a temporary event. Their ease of setup and portability make them an ideal solution for businesses that needs to move frequently when on tour or during events. Thanks to our hydraulic system, our units are easy to deploy and lightweight, making it possible to tow them with your pick-up if needed.

💡Curious to see our modified shipping container solution? Our solutions are fully customizable, we can accommodate your need!

Mobile retail units have gained popularity in recent years as a result of their ability to meet the needs of businesses of all sizes. With their customizable design, versatility, and convenience, mobile retail units are a practical choice for businesses looking to make a statement and attract customers in a unique and exciting way!

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5 Reasons Why You Should Use a Mobile Retail Unit

These temporary retail spaces allow businesses to create a unique and memorable experience for customers. Here are 5 reasons why brands should consider using mobile retail unit:

1. Generate buzz and excitement

Mobile retail units are an excellent way to create a sense of urgency and exclusivity around a brand. By only being open for a limited time, they can generate buzz and excitement among customers who want to be the first to check out the new space and products. The perfect time to create a special event and give temporary discount only applicable at the event.

2. Reach new customers

They allow brands to tap into new markets and reach customers who may not be familiar with their products or who live in different geographic areas. By strategically locating pop-up shops in high-traffic areas or partnering with complementary businesses, brands can increase their visibility and attract new customers.

3. Test new products and concepts

An ideal way to test new products or concepts without committing to a long-term investment. Brands can gauge customer feedback and make adjustments to their offerings before rolling them out on a larger scale.

4. Enhance brand image

They can help enhance a brand’s image by creating a unique and memorable experience for customers. By carefully curating the space and incorporating interactive elements like product demonstrations or workshops, brands can create a lasting impression and build loyalty among customers.

5. Cost-effective

They are cost-effective than traditional retail spaces since they require less overhead and don’t require a long-term lease commitment. Brands can save on expenses like rent, utilities, and fixtures, allowing them to allocate more resources towards marketing and product development.

💡In summary, mobile retail unit offer brands a flexible, cost-effective, and engaging way to connect with customers, test new ideas, and build their brand image. With the right strategy and execution, pop-up shops can be a valuable addition to any brand’s marketing toolkit.

Want to see some examples of mobile retail unit in action?

They surely have become a popular marketing strategy for brands in recent years, with many successful examples to draw inspiration from. Here are some of the most notable mobile retail units that have been launched in recent years:

When it comes to a retail store at a marathon, the Adidas Pop-up space sets the standard for perfection. With its mobile design, it’s able to cater to the needs of marathon runners and provide them with an unforgettable experience. One of the key features that sets Adidas apart is their heat press customization experience. By offering this unique service, runners are able to create personalized apparel that they can wear with pride throughout the marathon. Adidas understands that it’s not just about selling products, but also about creating memorable experiences for their customers.

But the Adidas Pop-up space doesn’t stop there. In addition to the customization experience, they also offer a wide range of custom-made apparel specifically designed for the Boston Marathon. This ensures that runners have access to high-quality clothing that is both functional and stylish.

Overall, the Adidas Pop-up space is the perfect example of what a retail store at a marathon should be. It combines convenience, personalization, and quality to create an unforgettable experience for every runner. By providing a mobile unit that can travel to different locations, Adidas is able to bring their products and services directly to their customers, making it easier for them to shop and customize their apparel.

pop-up shop ideas Outside Adidas pop-up space with billboard

The Polo Ralph Lauren pop-up shop really shows how you can bring your store outdoor. Clients were able to purchase from a vast selection of polos and other items with the unit acting as a fully functional pop-up store. In addition, the unit was used in conjunction with a social media campaign on Snapchat combining both physical and digital retail channels! The perfect match for a pop-up tour. Because our solution is easy to deploy and transport from one location to the other, the Polo Ralph Lauren pop-up tour was a huge success nation-wide. That, is a mobile retail unit at its best.

The Polo Ralph Lauren pop-up shop is a prime example of how a brand can bring its store outdoors and create a unique shopping experience for its customers. From a vast selection of polos to other items, the unit acted as a fully functional pop-up store that allowed clients to purchase their favorite items on the spot.

The success of the Polo Ralph Lauren pop-up tour is a testament to the power of mobile retail units. Because these units are easy to deploy and transport from one location to another, they provide brands with the flexibility to reach different audiences and engage with customers in new and exciting ways. “Because our solution is easy to deploy and transport from one location to another, the Polo Ralph Lauren pop-up tour was a huge success nationwide.”

Full Polo merch being sold at the pop-up store of Polo

Have you ever seen an all-pink mobile structure? Well, we have one! Our team had the pleasure of working with Vera Bradley’s marketing agency to create a fully customized unit for a mobile tour in Florida. The bright pink color of the unit made it stand out from the crowd and draw attention wherever it went. This unique design allowed Vera Bradley to capture the attention of passersby and make a lasting impression.

Vera Bradley understood the importance of visibility and used this to their advantage. By having a standout mobile structure, they were able to generate interest and curiosity among consumers. And when visitors stopped by the activation, they were treated to an interactive experience. They had the chance to play a skee-ball game and receive free, limited-edition handbags. This combination of fun and freebies created a positive association with the brand and left a lasting impression on visitors.

Overall, Vera Bradley’s mobile tour was a success thanks to its unique design, customized branding, and interactive experiences. By creating a mobile structure that stood out from the crowd and providing a fun and engaging experience, they were able to capture the attention of consumers and generate interest in their brand.


One of the many benefits of a mobile retail unit is the ability to bring your online store to life. Birchbox, a monthly beauty subscription box, did just that by offering a full-service beauty and grooming shop. This unique activation allowed shoppers to build their own Birchboxes with full-size skincare, hair, and makeup products. Customers were able to try and purchase products, learn about new beauty trends, and interact with Birchbox’s knowledgeable staff.

By bringing the subscription boxes to life, Birchbox was able to connect with their customers on a personal level. This interactive experience allowed customers to see, touch, and test the products before committing to a subscription. They were able to receive personalized advice from Birchbox’s staff and learn about the latest beauty trends.

It’s no surprise that the activation was a great success. It allowed Birchbox to bridge the gap between their online store and physical experience. By offering a personalized experience that was both fun and informative, they were able to connect with customers in a way that wasn’t possible online. The mobile retail unit provided the flexibility to take this experience on the road and reach a wider audience. This is the power of a mobile retail unit – bringing your online store to life and creating unforgettable experiences for your customers.


Dyson launched a new product that revolutionized the hair care industry: the Supersonic Dyson hairdryer. To showcase the capabilities of this new product and provide customers with a unique and unforgettable experience, Dyson partnered with us to create a nationwide mobile salon tour.

The custom-built mobile salon features a sleek and modern design that is sure to catch the eye of passersby. Professional hairdressers were on board to provide visitors with a personalized hair styling experience that includes the opportunity to try out the new Dyson hairdryer and receive a luxurious wash and blow-dry treatment. This interactive and personalized experience allows customers to see firsthand the benefits of the Supersonic Dyson hairdryer and the impact it can have on their hair care routine. The success of this tour has proven that mobile retail can be an effective way to launch and promote new products, as well as connect with customers on a personal level.


💡These successful pop-up shops show how brands can use temporary retail spaces to create unique experiences and build excitement around their products. By carefully curating the space and incorporating interactive elements, pop-up shops can generate buzz and attract new customers.

The Power of Mobile Retail Units for Innovative Branding and Marketing Strategies

Pop-up shops offer brands a flexible and cost-effective alternative to traditional brick-and-mortar stores, allowing them to experiment with new concepts and reach new customers without committing to a long-term investment. By carefully designing the space and incorporating interactive elements, pop-up shops can create a lasting impression on customers and build excitement around a brand. Mobile retail units have proven to be an effective marketing strategy for many successful brands, and they are likely to continue to be a popular trend in the future.

Whether you’re seeking information about our products and services, or you have an idea for a potential project and want to speak with someone, we are equipped to provide you with everything you need to make your experience with us memorable. Our team is dedicated to ensuring your satisfaction, and we are committed to going above and beyond to meet your needs. So, whether you’re browsing our offerings or ready to embark on a new venture, we’re here to help make it happen.


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