For a second straight year, the Adidas pop-up space are back at the Boston Marathon.
The 126th Boston Marathon was back in full effect after an irregular schedule due to the Covid Pandemic.
The setup was identical to the last edition but a completely new branding was created to reflect this year’s partnership between Adidas and the Boston Athletic Association.
We fully wrapped two of SSL32 structures and added billboards for high visibility that made the pop-up space easy to spot from anywhere.
Clothes, mugs, bags and many more items were available to purchase on-site. As always, the marathon runners appreciated the heat press experience which allowed them to customize their items!
The SSL8 unit was eventually deployed in the Family Area on the last day of the festivities. Therefore, giving one last chance to the attendees to grab a souvenir from the 126th edition.
You may think having multiple units for an event can be challenging in regards to logistics.
Our unique deployment system makes it simple as it only takes around 1h to deploy our structures. Same goes for teardown.
With only 1-2 technicians required, this is a huge advantage in regards to time & cost efficiencies.
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