Ralph Lauren

Polo Ralph Lauren Pop Up Tour

Polo Ralph Lauren approached Steel Space Concepts for a turnkey, high-end, pop-up tour store as an addition to their overall retail strategy.

With an easily deployable and fully-branded unit, Ralph Lauren’s campaign consisted of a nation-wide tour. They selected high-traffic venues for maximum footprint and impact.

What’s behind the finished product…

Clients were able to purchase from a vast selection of polos and other items with the unit acting as a fully functional pop up store. In addition, the unit was used in conjunction with a social media campaign on Snapchat combining both physical and digital retail channels! The perfect match for a pop-up tour.

Pop up store – Always a success

There is no limit when it comes to customization. In this case, even the electrical remote-controlled awnings have been customized to reflect the famous blue color of PRL.

Furthermore, it was important for their team to have a custom ADA ramp which allowed everyone to have access easily to the experience.

The pop-up being fully open made it welcoming to the passerby to enter and do spontaneous shopping!

Same structure, different branding - Pop-up tour

During the first phase of this nationwide pop-up tour, the PRL team rolled out a specific branding and then completely switched for a holiday campaign.

When purchasing an asset like our units, it’s very easy to keep the same concept but simply change the branding for different campaigns.

This is a huge benefit as you can be profitable very quickly while using the same asset for different marketing campaign.

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