Polo Ralph Lauren approached Steel Space Concepts for a turnkey, high-end, pop-up tour store as an addition to their overall retail strategy.
With an easily deployable and fully-branded unit, Ralph Lauren’s campaign consisted of a nation-wide tour. They selected high-traffic venues for maximum footprint and impact.
What’s behind the finished product…
Clients were able to purchase from a vast selection of polos and other items with the unit acting as a fully functional pop up store. In addition, the unit was used in conjunction with a social media campaign on Snapchat combining both physical and digital retail channels! The perfect match for a pop-up tour.
Pop up store – Always a success
There is no limit when it comes to customization. In this case, even the electrical remote-controlled awnings have been customized to reflect the famous blue color of PRL.
Furthermore, it was important for their team to have a custom ADA ramp which allowed everyone to have access easily to the experience.
The pop-up being fully open made it welcoming to the passerby to enter and do spontaneous shopping!
Same structure, different branding - Pop-up tour
During the first phase of this nationwide pop-up tour, the PRL team rolled out a specific branding and then completely switched for a holiday campaign.
When purchasing an asset like our units, it’s very easy to keep the same concept but simply change the branding for different campaigns.
This is a huge benefit as you can be profitable very quickly while using the same asset for different marketing campaign.