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Pepsi

The Ultimate Challenge - Pepsi Tasting Bar

When Pepsi approached Steel Space to help revive their Ultimate Tasting Challenge, we rolled up our sleeves and said challenge accepted! Our team was able to build a stunning mobile tasting bar that was appreciated by more than 1.5 million consumers across Canada.

Pepsi’s Interactive Mobile Experience

We created a custom tasting bar for the Pepsi Ultimate Taste Challenge, featuring interactive flat-screen displays and iPad registration stations. Customers were able to get comfortable and take the test using interactive surface tables, enhancing their experience.

Additionally, we designed and produced two SSLITE units with custom trailers to promote Pepsi products at multiple locations across the nation, but on a smaller scale. Thanks to its portability, the mobile tasting bar was able to reach audiences nationwide and contributed to the success of the Pepsi Ultimate Taste Challenge.

Pepsi Ultimate Taste Challenge: A Mobile Hit

Our custom-branded trailer and truck made a big visual impact during the main unit's four-month, 18,000-kilometer journey. The units visited over 30 different locations, including beaches, parks, festivals, concerts, and other major events, making the Pepsi Ultimate Taste Challenge a standout attraction. We're proud to say that everyone who participated in the challenge had a great experience!

Key Takeaways – Pepsi Tasting Bar

  • Steel Space helped revive the Pepsi Ultimate Tasting Challenge, creating a stunning mobile tasting bar that reached over 1.5 million consumers across the US. 
  • The custom tasting bar featured interactive displays and surface tables, enhancing the customer experience. 
  • Two SSLITE units with custom trailers were designed and produced to promote Pepsi products at multiple locations across the nation. 
  • The mobile tasting bar was highly portable and able to reach audiences nationwide, contributing to the success of the Pepsi Ultimate Taste Challenge. 
  • The custom-branded trailer and truck made a big visual impact during the main unit’s four-month, 18,000-kilometer journey to over 30 different locations. 
  • The Pepsi Ultimate Taste Challenge was a standout attraction at beaches, parks, festivals, concerts, and other major events.

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Herschel

Custom-branded retail space

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