In collaboration with Niché, we designed and deployed a vibrant SSL8′ unit for Métro’s “Moi” brand during Pride Month in Montreal. The unit was crafted to celebrate self-expression and inclusivity, featuring a purple fur backwall, custom pride flag railing, and mirrors with lights so attendees could shine during the parade.
Activation Highlights
- SSL8′ pop-up unit fully wrapped in purple
- Backwall covered in purple fur
- Custom wooden pride flag railing, making the unit stand out from afar
- Photobooth for capturing memories
- Mirrors with lights for attendees to celebrate their beauty