Trendi was at the famous SXSW in their shipping container booth we made for them with one goal in mind: to stop food waste one smoothie at a time! Their mobile smoothie bar surely made its impact.
Did you know: 40% of all food produced in the world (approximately 2.5 billion tonnes) is lost or wasted every year.
If you’re not familiar with Trendi, they are a group of awesome people trying to make the world a better place! Their mission is to stop unnecessary food waste through the use of robotics, upcycling as well as social change.
One of their first North American tour stops was at the famous SXSW in Austin, TX with one goal in mind, to stop food waste one smoothie at a time! Best known for its conference and festivals that celebrate the convergence of innovation and technologies, this concept was a perfect fit! The unit was a perfect place for them to promote why they do what they’re doing. Passersby were inclined to go inside the shipping container booth to taste one of their smoothies. At the same time, Trendi's employees had the chance to talk and raise awareness about the environment and their mission.
Trendi’s unit is a special one. We painted their assets fully black and they used a bright green to create an awesome contrast. And of course, we can’t ignore the slogan of their campaign: F*ck Foodwaste!
Steel Space Concepts’ approach is etched on a firm belief in sustainable development. Partnering with Trendi was a no brainer for us. Giving the chance to a company that is environmentally friendly to promote their ideas seemed like the perfect project to us.
See how at Steel Space Concepts we are environmentally friendly with few examples here:
In addition, with those examples, for every project, we will plant trees to diminish the carbon footprint of every activation.
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