In collaboration with Matrix Marketing, we brought Dutch Master’s Burn Slow campaign to life at Roots Picnic in Philadelphia. Our SSL32 unit served as a dynamic hub for content creation, retail, and audience engagement. The rooftop terrace featured an LED screen and sweeping views of the festival grounds, while inside, the unit was divided into three key areas: a live podcast station, a branded pop-up shop, and an interactive splatter painting station.
Brand Activation At Music Festivals
A Multi-Zone Experience
The interior layout was designed for both flexibility and flow. The podcast zone allowed Dutch Master to host conversations and interviews live from the event, building real-time digital content. The pop-up shop section offered exclusive merchandise and brand materials, while the splatter painting station gave attendees a chance to get creative and take home personalized souvenirs.
Impactful Festival Presence
Dutch Master’s bold branding—paired with the unique structure and activations—drew large crowds and created a standout presence among the many festival installations. The LED railing lit up the terrace at night, keeping the energy going well past sunset and turning the structure into a glowing beacon of activity and culture.