Peacock

Peacock College Football Activation – NBC Big Ten 10 Tour

We brought the college football spirit to life using our SSL32’ model. This mobile unit traveled across 10 universities, delivering an unforgettable game-day experience for fans and football enthusiasts alike.

Left Side: Locker Room Experience

Fans stepped into the action with a realistic locker room setup, complete with:

  • Locker room booth for that “player prep” feel.
  • Interactive exhibits, giving a behind-the-scenes look into the playbook.
  • The energy and vibe of being part of the team before kickoff.

Right Side: Game-Day Photo Zone

The right side invited fans to:

  • Step into the end zone for the ultimate photo-op experience.
  • Create their own team banners to showcase their school spirit.
  • Capture the game-day hype with customized snapshots.

This activation wasn’t just a setup; it was a destination—enhanced by immersive content, live broadcasts, and unforgettable interactions at every stop.

A huge thank-you to our partners who helped us score this touchdown experience:

  • Agency: CLAMOR
  • Fabricator: The Factory NYC

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