All proceeds from the flowers sold at the Bloomia Market went to DC Central Kitchen, a nationally recognized community kitchen that recycles food around Washington, DC. In addition to providing thousands of meals for local service agencies! We parterned with them to create a pop-up store.
This is what we call Human nature.
Bloomia worked with Steel Space Concepts to create the Bloomia Market, a unique and personalized mobile market! The choice of a SSLite8 was to focus on the feasibility & price point of the size. Bloomia had the flexibility to fit in different parking lots or key location with a smaller pop-up market.
Bloomia was able to project a modern image with the unit look of the unit. A perfect solution to bring out its high-end products. During the DC activation, the store featured their unique bouquets carefully assembled as well as their partner vase collections.
In addition to being an effective mobile marketing space, a unique chance was offered by our turnkey: the perfect solution for the company to meet and listen to their clients’ opinion about flowers and floral products.
The pop-up store can be easily customized for the company’s marketing campaigns and events. Less is more in this case, it’s all about the product!
Mobile Garden + Pop-up shop = Bloomia
It provides an innovative platform for their promotional activities. Bloomia is planning to use this mobile pop-up store across the country, hence the reason they’ve worked with us.
Focus on the product with minimal branding was the best approach for this type of activation. You know a pop-up is a success when, after several years, it’s still relevant to the eyes of customers.
There’s a different perspective of merchandising when it’s something more natural. Plants are for sure a more challenging product to showcase.
Bloomia was successful from the focus point to get people's attention where it needed to be.
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