The Impact of Mobile Sampling Tours with Shipping Containers

Published on: March 14, 2023

Written by: Steel Space Concepts

5 minutes read

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Offering product samples to potential customers is highly beneficial as it increases exposure and allows customers to experience your product first-hand, leaving them wanting more. It also boosts consumers’ confidence and excitement about their purchase. By incorporating product sample distribution into your marketing campaign, your business can achieve excellent results, overshadowing your competitors. With our modified shipping container solutions, you can take your marketing campaign on the road by organizing mobile sampling tours.

Getting potential customers to try your product before they buy is a proven marketing tactic that is useful for brands of all sizes. Mobile sampling marketing using containers is one of the most effective ways to collect authentic content and boost conversions on your brand’s social pages and beyond. It’s time for you to learn how to use this marketing tool for your business.

The Definition of Mobile Sampling Tours in Marketing Campaigns

Mobile product sampling, also known as “sampling,” is the practice of giving consumers free products. This tactic is used to introduce consumers to new products or provide a marketing boost to established products. By offering free samples, consumers can become familiar with a new product or rediscover an existing one.

Product sampling can be a powerful marketing tool as it allows consumers to try products without any risk, which can lead to increased sales and brand loyalty. Additionally, mobile sampling tours can reach a wider audience, making it easier for businesses to connect with potential customers. Overall, mobile product sampling is an effective way for brands to increase exposure and build customer relationships.

Employee working inside the mobile container of Shipt Guerilla Marketing

The Advantages of Marketing Sampling Tours for Businesses

Marketing sampling tours offer several benefits for businesses, including:

  1. Product exposure: Sampling tours expose potential customers to new or existing products. By providing them with the opportunity to try out the product first-hand, companies can generate interest and excitement for their brand.
  2. Market research: Sampling tours also provide valuable market research data. By gathering feedback from consumers about the product, companies can identify areas for improvement, assess consumer preferences, and adjust their marketing strategies accordingly.
  3. Brand building: Sampling tours can help to build brand awareness and loyalty. By creating positive experiences for consumers, companies can establish a strong emotional connection between their brand and their target audience.
  4. Sales generation: Sampling tours can lead to increased sales. When consumers are able to try out a product before they buy it, they are more likely to make a purchase. Additionally, if consumers have a positive experience with a product, they may be more likely to recommend it to others.

💡 Overall, marketing sampling tours are an effective way for businesses to reach new customers, gather valuable data, and build brand loyalty.

An Example of Mobile Sampling Tours with A Container

For the Pepsi Ultimate Taste Challenge, we created a custom tasting bar that featured interactive flat-screen displays and iPad registration stations. Customers were able to comfortably take the test using interactive surface tables, enhancing their experience. Additionally, we designed and produced two SSLITE units with custom trailers to promote Pepsi products on a smaller scale at multiple locations nationwide. Thanks to its portability, the mobile tasting bar was able to reach audiences across the nation and contributed to the success of the Pepsi Ultimate Taste Challenge.


Our custom-branded trailer and truck made a significant visual impact during the main unit’s four-month, 18,000-kilometer journey. The units visited over 30 different locations, including beaches, parks, festivals, concerts, and other major events, making the Pepsi Ultimate Taste Challenge a standout attraction. We are proud to say that everyone who participated in the challenge had a great experience!

Why It Can Be a Highly Effective Marketing Strategy

Mobile sampling tours can be a highly effective marketing strategy when executed properly. By bringing the product directly to the consumer, mobile sampling tours can generate a high level of product exposure and engagement.

Here are some reasons why mobile sampling tours can be effective:

Targeted reach: Mobile sampling tours can be tailored to specific markets or demographics, allowing companies to reach their target audience directly. 

Flexibility: Mobile container sampling tours can be customized to fit the needs of the company and the product being promoted. They can be set up in a variety of locations, from busy city streets to outdoor festivals. 

Cost-effectiveness: Container sampling tours can be a cost-effective marketing strategy, as they can reach a large number of people without requiring a significant investment in advertising or other marketing channels.

How Product Sampling Marketing Can Help You Launch Your New Product

Launching a new product can be daunting, as consumers will be unfamiliar with it and may have doubts about its reliability and effectiveness. This lack of trust can make it difficult to build up good testimonials for the product.

However, by showcasing your product through a product sampling marketing strategy, you can eliminate doubts and fears from potential customers and allow them to test your product without any risk involved. Samples don’t have to be costly; they just need to be big enough for the customer to try. If customers like the product, they will be persuaded to buy it and spread the word to family and friends. This will help establish consumer confidence and develop loyalty for your brand in the long run.

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The Power of Mobile Container Sampling Tours for Your Brand

Mobile sampling tours can be a highly effective marketing strategy for your brand, but they require careful planning and execution. With over 10 years of experience in mobile container sampling, Steel Space Concepts can handle logistics, design, and fabrication to ensure the success of your campaign.

Mobile container sampling tours can help companies promote their products, engage with consumers, and gather valuable market research data. By creating a unique and memorable experience for consumers, companies can build brand loyalty and drive sales. Mobile sampling tours are a valuable investment for any marketing campaign, and Steel Space Concepts can help you make the most of this strategy.


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