For CMA Fest 2025 in Nashville, CELSIUS partnered with Sunami Fabrication to create an eye-catching saloon-style activation using our SS40 unit. From the rooftop view to the vibrant bar setup, this build brought energy and visibility to one of the summer’s biggest music festivals in Nashville.
A Bold Presence at CMA Fest
Set against the backdrop of the Riverfront Stage, this custom Celsius Saloon stood out with its striking branding and elevated guest experience. Designed and fabricated by Sunami, the activation took full advantage of the SS40’s size and flexibility.
With its large footprint, the unit easily accommodated a branded bar and VIP rooftop lounge, drawing steady crowds throughout the event. As festivalgoers moved between performances, the Celsius Saloon became a go-to destination to cool off and recharge.
Built for Efficiency
Time is always tight on site — and that’s where the SS40 shines. This project came together with a streamlined setup process that allowed Sunami to focus on creative execution instead of logistics.
The modular design and integrated features of our unit helped reduce install time, while still delivering the structure and stability needed for a multi-level build. Even with the rooftop, the deployment remained efficient and stress-free.
Creative Freedom Meets Structural Integrity
What made this activation special was the balance between brand creativity and physical functionality. Sunami had full freedom to customize the exterior and interior of the unit, while relying on the structural integrity of the SS40 to support their vision. The result was an immersive, on-brand experience that delivered on both aesthetics and performance — from the ground floor to the rooftop.