In collaboration with PMG, we designed and deployed a 60’ x 80’ experiential activation featuring four custom-built units. Each dedicated to a different Henkel brand. The challenge was to create distinct, immersive environments while maintaining a cohesive footprint that could bring multiple brand stories together in one unified experience.
A Large-Scale, Multi-Brand Experience
Key features of this project include:
Four custom units within a single 60’ x 80’ footprint
Dedicated brand experiences for Dial, Loctite, Persil, and Henkel
Dial unit featuring an interactive slide ending in a ball pit
Loctite unit showcasing a soccer goal with turf fixed upside down using Loctite
Persil unit with custom cabinetry and a giant washing machine centerpiece
Henkel unit featuring a custom-built bar designed for connection and gathering
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