A Memorable Product Launch

The Steel Space Concepts’ experiential container unit was the centerpiece of the event. Installed at select locations such as the Distillery District in Toronto, the activation allowed participants to be photographed with product ambassadors.

A lounge area like that of studio was created within the container, fitted with: a sofa, table, wine glasses and large-format mural with Yves St-Laurent’s branding. In addition, in order to highlight the products, professional makeup sessions took place in front of the SS20 container.

The unique quality of this project encouraged participants to share their memorable experience on the brand’s social networks and the contributing to the perfume, La Nuit de l’Homme’s success.