Volvo Fika Lounge Pop-Up
FIKA. Meet, greet, relax, grab a coffee with a friend at Volvo’s FIKA lounge. Integrated into Volvo’s overall marketing strategy, a fully branded pop-up was activated alongside 2 demo vehicles from their refreshed lineup.
Activated in Montreal’s Quartier des Spectacles, a high-traffic, cultural district, the goal of the campaign was to increase awareness of Volvo’s vehicle lineup. A 20′ turnkey hydraulic unit was used, fully branded and equipped with a built-in coffee shop.
With a mini lounge area, a selection of coffee, an ideal location and high-impact branding, clients were welcomed to interact with Volvo in order to leave a lasting impression.