Sleek and modern design
With its sleek and modern design, the unit provided visitors with a relaxing lounge area and a second-floor terrace with DJ featuring beautiful views of the event locations. Subie fans got the chance to check out a few Subaru models outside the unit.
Thanking Subaru fans for their loyalty was one of the main objectives of these activations, so Subaru’s team set up original ways of distributing branded goodies in and around the unit, including a wheel spinning contest. In addition to a Subaru gear booth, the company also proposed a customized t-shirt impression station.