Polo Ralph Lauren Pop-Up Retail Tour
Polo Ralph Lauren approached Steel Space Concepts for a turnkey, high-end, pop-up solution as an addition to their overall retail strategy. With an easily deployable and fully-branded unit, Ralph Lauren’s campaign consisted of a nation-wide tour at selected high-traffic venues for maximum footprint and impact. Clients were able to purchase from a vast selection of polos, with the unit acting as a fully functional retail storefront. In addition, the unit was used in conjunction with a social media campaign on Snapchat combining both physical and digital retail channels.