Try New Exclusive Online Games
The company wanted to promote its Playstation 3 console and some new exclusive online games during the Osheaga Music Festival. As can be seen, the event attracted thousands of festival-goers! Six playing stations with large TV screens and benches were installed in the outdoor game room and three other playing station in a smaller unit. In the past, you probably attend a festival and wanted a break? With our solution, fsetivalgoers were able to relax and have fun at the same time! In addition of the playing stations, a large illuminated branded billboards was set on the roof. It made the units visible from a distance in the crowd! AS a result, it attracted the attention of thousands of passers-by.
An Outdoor Game Room In A Festival!
Modified shipping container solutions enable companies like Playstation to extend their target market beyond the normal boundaries of their business. The units’ unique architecture offered the company limitless location flexibility close to all the festival action. For companies like Playstation, bringing the experience to customers can be the ideal solution! It attract new clients and encourage consumer interaction with their products (they can try before they buy!). This type of setup also helps build brand loyalty and increase sales. In addition, this kind of solution can be easily moved from town to town and around the world for future marketing campaigns.
You like this interactive marketing solution? Look at this one we did with Pepsi!