Events, the key marketing strategy
This activation allowed visitors to enjoy the benefits of superior eye protection as well as a taste of seasonal sport and fashion eyewear designs.
Clients were able to see that their vision was instantly transformed by the exclusive technology of PolarizedPlus2 lenses, the latter making the colors appear brighter while reducing glare.
Among the different sunglass collections, there were more than 150 popular models to try on or buy!
Our SSlite8 pop-up container unit was a great way to bring the product directly to the customer. Brand managers sated that their events were a key part of their marketing plan as they are a concrete way to interact and engage with customers.