Encourage Custom Test-drive Experiences

This activation brought to Lincoln’s fans and prospective customers: Headspace meditative experiences, custom test-drive experiences and first looks at some of the newest vehicles in the brand’s lineup.

The challenge faced by the brand was to create a buzz and build awareness around new and refreshed Lincoln vehicle models. The team chose to deploy a Steel Space Concepts activation unit at Pier 17 for Lincoln’s Summer House event in NYC, reaching out to clients via their test-drive experience.

With two lounges equipped with sofas, tables and chairs, a flavored beverage service area and a concierge desk, visitors felt invited to interact with Lincoln’s activation leaving a lasting impression.