Key Marketing Message in an Original Way
The company wanted to demonstrate that work does not have to be a barrier to getting outside and being active, by creating exterior office spaces using a SSLite16 unit. A meeting room was setup inside the unit along with an outdoor activation area which included armchairs, coffee tables and an active workspace with stationary bikes.
Modified shipping containers’ flexible structural configurations can easily be fitted with all the amenities and the furniture needed to create temporary meeting spaces for employees and/or clients. These exterior pop-up workspaces require minimal investment and can be deployed fast and easily during special events. Marketers want their brand or products to stand out from the crowd and grab shoppers’ attention. During this campaign, consumers definitely noticed the presence of L.L. Bean’s original outdoor office space. This economically-efficient marketing solution helped the company communicate its key marketing message in an original, engaging and efficient way.