SS20 as the Centerpiece of Experiential Marketing
This immersive shopping experience attracted not only the toy manufacturer’s fans, but also curious passers by who wanted to be part of the event. Clients lined up around the block to purchase limited edition action figures and to check out some amazing life-size characters such as Iron Man and the Incredible Hulk. Customers viewed Funko’s recycled shipping container as a temporary or limited-edition setup, which created a sense of urgency among them to buy now thus encouraging spontaneous purchases.
In addition, converted containers are a fantastic marketing tool to get noticed and get new potential clients talking and tweeting about a brand or product. Exclusivity and time-sensitivity are key aspects of modified shipping container campaigns. Funko’s event created a buzz around Time Square and online, attracting even more visitors and generating brand awareness.