Pop-Up Hotel and Lounge Area
Taking place at the SXSW in Austin TX, Defiance relied on a vast layout of units, allowing visitors to demo the game, enjoy refreshments and listen to music. The organizers created an ideal relaxation and meetup area: The Defiance Container Village.
Actors were on hand throughout the event and resided in Steel Space Concepts’ custom-made containers, where these spaces included all the amenities of a real hotel.
This activation was by far the most impressive and favorite of this edition of SXSW!