Canon EOS R System Road Trip
Steel Space Concepts is a premier experiential partner for technology product launches and demo stations. Canon approached Steel Space Concepts for a turnkey experiential unit for the purpose of a national tour promoting their new line of EOS R mirrorless cameras. The activation utilized an SSLite 8 unit with Canon and EOS R branding, which functioned as a demo station for professional and amateur photographers. The unit was activated in high-traffic, artistic areas downtown over the summer to attract creatives as new clients.