Compact promotional space combining design and flexibility
With limited space on the Espace 400e site, Bell was looking for a compact promotional space that would combine design, architecture and flexibility. Steel Space Concepts opted for its SS10 model, a small recycled container with an original design. Easy to transport and quick to set up in smaller spaces, this unit stands out and creates an impression on visitors.
During this activation, Bell employed a successful experiential marketing strategy that let consumers try, feel and discover Fibe for themselves. Customers saw concrete examples of the service on flat screen TVs installed around the unit. This strategy was an effective way to educate consumers, especially in the case of complex services such as Fibe. In addition, the brand’s representatives on site answered visitors’ questions and explained the benefits of the new service.