Captivating the public with music

Standing out among other booths in the event, the men’s product brand, AXE, deployed a Steel Space Concepts SS10 container, offering a unique recreational area. Fans awaiting the arrival of their favorite athletes were able to listen to music and dance as the competition advanced.

Due to its small footprint, the innovative, music-oriented activation was also able to hold a variety of activities and games issuing prized bearing the brand’s name.

Until the last day of the sporting event, the Jam box with its trendy sounds and catchy tunes, left very entertained spectators looking forward to next year’s edition.