Personalized Pop-Up Space

For a second straight year, the Adidas pop-up space are back at the Boston Marathon. As we can tell, their pop-up space made them well represented!

The 146th Boston Marathon was back in full effect after an irregular schedule due to the Covid Pandemic.

While the setup was similar to the previous edition, a completely new branding was created to reflect this year’s partnership between Adidas and the Boston Athletic Association.

Pop-up space – Bringing the product to cusotmers

We fully wrapped two of our converted shipping containers SSL32s. Coupled with a billboards for high visibility made the pop-up space a beautiful sight to see.

Clothes, mugs, bags and many more items were available to purchase on-site. As always, the runners appreciated the personalized heat press in the unit! The pop-up space was a success!

The SSL8 unit was eventually deployed in the Family Area on the last day of the festival. Therefore gaving one last chance to the attendees to grab a souvenir from the 146th edition.

Like what you see? Come check out our Activation Ready Series! Our converted shipping containers are mobile and easy to activate on site. We make customized shipping containers shaped for your need.