Personalized Pop-Up Retail Space
For a second straight year, the Adidas booths are back at the Boston Marathon!
The 146th Boston Marathon was back in full effect in April 2022 after an irregular schedule due to the Covid Pandemic.
While the setup was similar to the previous edition, a completely new branding was created to reflect this year’s partnership between Adidas and the Boston Athletic Association.
Two SSL32s fully wrapped up with billboards on top for high visibility. A beautiful sight to see.
Clothes, mugs, bags and many more items were available to purchase on-site and the personalized heat press was once again a very popular feature appreciated by the runners.
The SSL8 unit was eventually deployed in the Family Area on the last day of the festival and gave one last chance to the attendees to grab a souvenir from the 146th edition.