In 2022, Aliquantum International approached us with a specific goal in mind: to celebrate the 20th anniversary of Rilakkuma, the beloved and widely recognized “relaxed bear,” with a mobile solution for a US tour.
After careful consideration, we chose the SSL32 unit, a versatile option that perfectly suited the demands of this two-month tour. The SSL32’s exceptional flexibility allowed us to create an unforgettable mobile event experience.
With maximum visibility in mind, we designed the unit to feature a side-opening mechanism and adorned it with an eye-catching billboard. Every aspect was meticulously planned, including the vibrant yellow branding that covered the truck.
Inside the unit, we paid close attention to detail, ensuring that the interior matched the level of craftsmanship seen on the exterior. We strategically placed racks, mirrors, shelves, and custom-made displays to showcase the exclusive limited-edition merchandise while making the most of the available space.
The outcome was an extraordinary experience that enthralled hundreds of Rilakkuma fans. Dedicated enthusiasts even arrived up to 5 hours before the activation began, eagerly awaiting the opportunity to secure the highly sought-after limited merchandise.
The highly anticipated US Tour is scheduled to start during the summer of 2023, featuring six stops in the following cities:New Jersey, Dallas, Los Angeles, San Francisco, Seattle, and Chicago.
To keep fans engaged and informed, the brand went the extra mile by creating a dedicated Instagram page. Make sure to follow them for future tour updates and exciting developments!
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