Automotive Events worked with SSC to create a unique interactive driving experience at the Los Angeles Auto Show for two iconic automotive brands – Land Rover and Jaguar.
Land Rover and Jaguar's Interactive Driving Experience Event
At the LA Convention Center, Land Rover and Jaguar created an exciting experience for clients to test drive their newest models. Land Rover used an adjacent parking lot to construct an off-road dirt track, and deployed a Steel Space 20 recycled container unit in the same location as an information hub and check-in site for test drivers.
The SS20 unit was a quick and easy solution for this event, and was even equipped with a VIP mezzanine level viewing deck to provide clients with a great view of the track.
Jaguar's Ultimate Race Track Experience
Similarly, Jaguar used two parking lots to create the ultimate race track, allowing clients to test drive their newest models and show off their driving skills. With the assistance of Steel Space Concepts, Jaguar designed an SS20 unit that served as a track-side location for drivers to receive information, check in, and receive a full diagnostic of their performance post-race.
This 20’ recycled shipping container is built for performance and ease-of-use, transforming into a fully functional and versatile promotional unit at the push of a button. The unit featured interactive flat panel monitors with special software that received information from sensors embedded on the track, allowing drivers to track their performance.
Using Billboard Panels on Steel Space SS20 Units to Attract Visitors
To draw visitors to the track, a large format billboard panel was installed on the unit’s roof that could be seen from the Convention Center. Steel Space Concepts’ innovative and adaptable SS20 units allowed Land Rover and Jaguar to create unique and engaging experiences for their clients.
Interactive Driving Experience – What There Is to Remember
Steel Space Concepts provided the perfect solution for both Land Rover and Jaguar to create unique and memorable experiences for their clients at the LA Convention Center. The SS20 units were customized to fit the needs of each brand, and provided a functional and versatile promotional space that was quick and easy to set up.
The use of innovative technology, such as interactive monitors and sensors, added to the excitement of the events and allowed for a more personalized experience for each driver. With the addition of the large format billboard panel on the roof, Steel Space Concepts helped draw in even more visitors to the tracks. Overall, the success of these events is a testament to the versatility and adaptability of Steel Space Concepts' recycled shipping container units.
Overall, the success of these events is a testament to the versatility and adaptability of Steel Space Concepts' recycled shipping container units.