{"id":2704,"date":"2021-01-12T20:25:52","date_gmt":"2021-01-13T01:25:52","guid":{"rendered":"https:\/\/steelspace.wpenginepowered.com\/project\/ralph-lauren\/"},"modified":"2024-02-06T15:08:22","modified_gmt":"2024-02-06T20:08:22","slug":"ralph-lauren","status":"publish","type":"project","link":"https:\/\/steelspaceconcepts.com\/fr\/projet\/ralph-lauren\/","title":{"rendered":"Ralph Lauren"},"content":{"rendered":"\t\t
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Polo Ralph Lauren s’est adress\u00e9 \u00e0 Steel Space Concepts pour la mise en place d’un magasin pop-up haut de gamme cl\u00e9 en main, en compl\u00e9ment de sa strat\u00e9gie globale de vente au d\u00e9tail.<\/p>\n

Avec une unit\u00e9 facile \u00e0 d\u00e9ployer et enti\u00e8rement marqu\u00e9e, la campagne de Ralph Lauren a consist\u00e9 en une tourn\u00e9e nationale. Ils ont choisi des lieux tr\u00e8s fr\u00e9quent\u00e9s pour maximiser l’empreinte et l’impact.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ce qui se cache derri\u00e8re le produit fini...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Les clients ont pu acheter parmi une vaste s\u00e9lection de polos et d'autres articles, l'unit\u00e9 faisant office de pop up store enti\u00e8rement fonctionnel. En outre, l'unit\u00e9 a \u00e9t\u00e9 utilis\u00e9e en conjonction avec une campagne de m\u00e9dias sociaux sur Snapchat combinant les canaux de vente au d\u00e9tail physiques et num\u00e9riques ! L'accord parfait pour une visite pop-up.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pop up store - Toujours un succ\u00e8s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Il n'y a aucune limite en mati\u00e8re de personnalisation. Dans ce cas, m\u00eame les auvents \u00e9lectriques t\u00e9l\u00e9command\u00e9s ont \u00e9t\u00e9 personnalis\u00e9s pour refl\u00e9ter la c\u00e9l\u00e8bre couleur bleue de PRL. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\nDe plus, il \u00e9tait important pour leur \u00e9quipe de disposer d'une rampe ADA personnalis\u00e9e permettant \u00e0 tous d'acc\u00e9der facilement \u00e0 l'exp\u00e9rience. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le pop-up \u00e9tant enti\u00e8rement ouvert, les passants \u00e9taient invit\u00e9s \u00e0 entrer et \u00e0 faire des achats spontan\u00e9s !<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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M\u00eame structure, image de marque diff\u00e9rente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Au cours de la premi\u00e8re phase de cette tourn\u00e9e nationale, l’\u00e9quipe PRL a d\u00e9ploy\u00e9 une image de marque sp\u00e9cifique, puis a compl\u00e8tement chang\u00e9 pour une campagne de vacances.<\/p>\n

Lors de l’achat d’un actif tel que nos unit\u00e9s, il est tr\u00e8s facile de conserver le m\u00eame concept mais simplement de changer la marque pour diff\u00e9rentes campagnes.<\/p>\n

C’est un avantage consid\u00e9rable, car vous pouvez \u00eatre rentable tr\u00e8s rapidement tout en utilisant le m\u00eame actif pour diff\u00e9rentes campagnes de marketing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Polo Ralph Lauren a demand\u00e9 \u00e0 Steel Space Concepts de cr\u00e9er un magasin pop-up haut de gamme cl\u00e9 en main, en compl\u00e9ment de sa strat\u00e9gie globale de vente au d\u00e9tail.<\/p>\n","protected":false},"author":11,"featured_media":2591,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-2704","project","type-project","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nTourn\u00e9e Pop-Up - Ralph Lauren - Steel Space Concepts<\/title>\n<meta name=\"description\" content=\"Polo Ralph Lauren a demand\u00e9 \u00e0 Steel Space Concepts de mettre en place une tourn\u00e9e pop-up haut de gamme cl\u00e9 en main, en compl\u00e9ment de sa strat\u00e9gie globale de vente au d\u00e9tail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/steelspaceconcepts.com\/fr\/projet\/ralph-lauren\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourn\u00e9e Pop-Up - 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