{"id":2837,"date":"2022-12-02T14:57:03","date_gmt":"2022-12-02T19:57:03","guid":{"rendered":"https:\/\/steelspace.wpenginepowered.com\/facteurs-affectant-le-calendrier-de-production-des-concepts-steel-space\/"},"modified":"2023-03-06T15:46:33","modified_gmt":"2023-03-06T20:46:33","slug":"facteurs-affectant-le-calendrier-de-production-des-concepts-steel-space","status":"publish","type":"post","link":"https:\/\/steelspaceconcepts.com\/fr\/facteurs-affectant-le-calendrier-de-production-des-concepts-steel-space\/","title":{"rendered":"Qu&rsquo;est-ce Que Le Marketing Exp\u00e9rientiel Avec Des Conteneurs D&rsquo;exp\u00e9dition ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2837\" class=\"elementor elementor-2837 elementor-540\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4fb64 e-flex e-con-boxed e-con e-parent\" data-id=\"1f4fb64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53dc503 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"53dc503\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:130,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fe1f5 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"e1fe1f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 cr\u00e9er des souvenirs inoubliables ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ac5d8 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"75ac5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/02\/SSL16_FULL-OPENESCALIER_ISO-FRONT-1024x576.png\" class=\"attachment-large size-large wp-image-4327\" alt=\"SSL16_FULL-OPEN+ESCALIER_ISO-FRONT\" srcset=\"https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/02\/SSL16_FULL-OPENESCALIER_ISO-FRONT-1024x576.png 1024w, https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/02\/SSL16_FULL-OPENESCALIER_ISO-FRONT-300x169.png 300w, https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/02\/SSL16_FULL-OPENESCALIER_ISO-FRONT-768x432.png 768w, https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/02\/SSL16_FULL-OPENESCALIER_ISO-FRONT-1536x864.png 1536w, https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/02\/SSL16_FULL-OPENESCALIER_ISO-FRONT.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57eb2f8 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"57eb2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/steelspaceconcepts.com\/fr\/contact\/\">Nous contacter<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d715a5e e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"d715a5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3556f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"fa3556f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Le marketing exp\u00e9rientiel, \u00e9galement connu sous le nom de marketing xm ou marketing d&rsquo;engagement, est une strat\u00e9gie marketing qui engage directement les consommateurs et les encourage \u00e0 participer \u00e0 une exp\u00e9rience de marque. Elle offre aux prospects ou aux clients des exp\u00e9riences r\u00e9elles pour les sensibiliser, leur faire comprendre ou augmenter les ventes de produits ou de services. C&rsquo;est exactement ce que nous faisons, du marketing exp\u00e9rientiel avec des conteneurs d&rsquo;exp\u00e9dition.<\/p>\n<p dir=\"ltr\">Contrairement aux efforts de marketing traditionnel ou en ligne, le marketing exp\u00e9rientiel est un moyen unique, rapide et efficace d&rsquo;accro\u00eetre la sensibilisation par des connexions en face \u00e0 face avec les consommateurs. Il fait appel aux cinq sens, suscite des \u00e9motions qui cr\u00e9ent des souvenirs durables, dont il est prouv\u00e9 qu&rsquo;ils favorisent la fid\u00e9lit\u00e9 \u00e0 la marque.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a008791 e-flex e-con-boxed e-con e-parent\" data-id=\"a008791\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b32abbd e-flex e-con-boxed e-con e-parent\" data-id=\"b32abbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7eb864d e-flex e-con-boxed e-con e-parent\" data-id=\"7eb864d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c009d41 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"c009d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dans cet article,<\/br> vous apprendrez...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00a03d7 e-flex e-con-boxed e-con e-parent\" data-id=\"00a03d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79afbd7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"79afbd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#1\">Pourquoi utiliser des conteneurs d'exp\u00e9dition pour votre prochain pop-up ?  \n<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3f484 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"5c3f484\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#2\">Pourquoi utiliser un conteneur pour votre prochaine tourn\u00e9e ?  \n<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8d37b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"fe8d37b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#3\">Pourquoi utiliser un conteneur pour votre prochaine tourn\u00e9e ?  \n<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741e841 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"741e841\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi utiliser des conteneurs d'exp\u00e9dition pour votre prochain pop-up ?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d1578 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"a5d1578\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qu&rsquo;est-ce qu&rsquo;un magasin pop-up ? Une boutique \u00e9ph\u00e9m\u00e8re permet \u00e0 une entreprise d&rsquo;occuper temporairement un espace physique pour une courte p\u00e9riode afin de pr\u00e9senter ou de vendre ses biens et services. Les agences cr\u00e9atives sont toujours \u00e0 la recherche de moyens nouveaux et passionnants pour cr\u00e9er des souvenirs et des exp\u00e9riences durables autour de leurs \u00e9v\u00e9nements.  <\/p>\n<p>Une tendance pas si nouvelle, mais plus r\u00e9cente, qui gagne du terrain dans le secteur des \u00e9v\u00e9nements, est celle des \u00e9v\u00e9nements pop-up. Les locations \u00e0 court terme sont de plus en plus faciles et rapides \u00e0 trouver, ce qui permet aux \u00e9v\u00e9nements pop-up de se d\u00e9velopper sur le march\u00e9 des \u00e9v\u00e9nements. Les \u00e9v\u00e9nements pop-up sont de plus en plus nombreux et de plus en plus importants, mais ils ne sont pas n\u00e9cessairement un concept nouveau. Prenons l&rsquo;exemple des magasins de costumes d&rsquo;Halloween : ils apparaissent \u00e0 l&rsquo;approche d&rsquo;Halloween et disparaissent en un clin d&rsquo;\u0153il. Le m\u00eame concept de magasin pop-up est mis en \u0153uvre dans le secteur de l&rsquo;\u00e9v\u00e9nementiel.<\/p>\n<p>Le marketing exp\u00e9rientiel avec des conteneurs d&rsquo;exp\u00e9dition est id\u00e9al pour les \u00e9v\u00e9nements, car ils permettent aux sp\u00e9cialistes du marketing de livrer facilement des sc\u00e8nes, des stands de marchands, des pop-ups de vente au d\u00e9tail et bien plus encore. Vous pouvez les utiliser de plusieurs fa\u00e7ons, d&rsquo;une simple toile de fond ultra-moderne et avant-gardiste \u00e0 des vitrines d&rsquo;exposition, en passant par des boutiques pop-up et des salles de spectacles. Parce qu&rsquo;ils peuvent \u00eatre modifi\u00e9s et marqu\u00e9s d&rsquo;une marque aux possibilit\u00e9s infinies, les applications d&rsquo;utilisation des conteneurs peuvent cr\u00e9er un lieu sp\u00e9cifique \u00e0 peu pr\u00e8s n&rsquo;importe o\u00f9 ou \u00eatre utilis\u00e9s pour compl\u00e9ter le lieu que vous choisissez pour votre \u00e9v\u00e9nement. Parmi les utilisations courantes, citons :<\/p>\n<ul>\n<li>Kiosques d&rsquo;information<\/li>\n<li>Connaissance de la marque<\/li>\n<li>Stands de bienvenue<\/li>\n<li>Restaurants, bars ou lounges pop-up<\/li>\n<li>Cabines de son et de photo<\/li>\n<li>Bureaux mobiles<\/li>\n<li>Boutique de vente au d\u00e9tail pop-up<\/li>\n<li>Installations artistiques\/galeries<\/li>\n<li>Et bien d&rsquo;autres encore.\n<\/li>\n<\/ul>\n<p>Vous pouvez voir d&rsquo;autres <a href=\"https:\/\/blog.hubspot.com\/marketing\/creative-pop-up-events\" target=\"_blank\" rel=\"noopener\">exemples de marketing exp\u00e9rientiel avec des conteneurs d&rsquo;exp\u00e9dition<\/a> sur ce blog !<\/p>\n<p>Les conteneurs d&rsquo;exp\u00e9dition modifi\u00e9s sont populaires en raison de leur polyvalence, de leur durabilit\u00e9 et de leur aspect industriel. Ils peuvent \u00eatre ramass\u00e9s et transport\u00e9s pratiquement n&rsquo;importe o\u00f9, ce qui donne \u00e0 votre marque la possibilit\u00e9 d&rsquo;atteindre son public cible. La tendance des conteneurs maritimes est l\u00e0 pour rester et est devenue un outil de marketing pour les entreprises. Les entreprises du monde entier adoptent cette approche innovante pour faire passer le message de leur marque aupr\u00e8s du grand public.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e217ac6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"e217ac6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi utiliser un conteneur pour votre prochaine tourn\u00e9e ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6779ede ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6779ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour de nombreux sp\u00e9cialistes du marketing, la pand\u00e9mie de COVID-19 a ressembl\u00e9 \u00e0 la fin du marketing exp\u00e9rientiel. Autrefois consid\u00e9r\u00e9e comme une partie int\u00e9grante de tout plan de marketing, l&rsquo;impossibilit\u00e9 soudaine pour les gens de sortir dans le monde a entra\u00een\u00e9 l&rsquo;annulation de la plupart des \u00e9v\u00e9nements, activations et autres campagnes exp\u00e9rientielles. Aujourd&rsquo;hui, alors que la plupart des pays commencent \u00e0 rouvrir leurs portes, les marques et les sp\u00e9cialistes du marketing \u00e9laborent une strat\u00e9gie de retour aux circuits exp\u00e9rimentaux.  <\/p>\n<p>L&rsquo;une des premi\u00e8res exigences de tout \u00e9v\u00e9nement est de choisir le bon lieu. Une tourn\u00e9e mobile vous donne la possibilit\u00e9 de cr\u00e9er un lieu de rendez-vous \u00e0 l&rsquo;endroit le plus adapt\u00e9 \u00e0 vos besoins. Votre lieu d&rsquo;accueil peut \u00eatre aussi simple qu&rsquo;une tente pop-up, un v\u00e9hicule ou un conteneur mobile de marque. Les visites mobiles vous permettent d&rsquo;aller l\u00e0 o\u00f9 vos consommateurs gravitent naturellement. Que ce soit la plage, les stades de sport, les campus universitaires ou les festivals de musique, vous pouvez vous y rendre. La cl\u00e9 du succ\u00e8s r\u00e9side dans l&rsquo;alignement de l&rsquo;objectif et de la valeur du produit sur les moments propices \u00e0 son \u00e9chantillonnage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f2de4 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"96f2de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/01\/shipt-retail-experience-8-1024x576.jpg\" class=\"attachment-large size-large wp-image-3666\" alt=\"Shipt pop-up container full of attendees during an event\" srcset=\"https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/01\/shipt-retail-experience-8-1024x576.jpg 1024w, https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/01\/shipt-retail-experience-8-300x169.jpg 300w, https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/01\/shipt-retail-experience-8-768x432.jpg 768w, https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/01\/shipt-retail-experience-8-1536x864.jpg 1536w, https:\/\/steelspaceconcepts.com\/wp-content\/uploads\/2023\/01\/shipt-retail-experience-8.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df8700 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"0df8700\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi la SSC est-elle id\u00e9ale pour votre prochaine activation ?  \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce221a1 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"ce221a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au cours des dix derni\u00e8res ann\u00e9es, nous avons d\u00e9velopp\u00e9 un produit robuste, fiable et durable. Nos unit\u00e9s exp\u00e9rientielles peuvent \u00eatre modifi\u00e9es et adapt\u00e9es aux besoins de chaque client en offrant une personnalisation en termes de structure, de conception et de technologie.<\/p>\n<h3>1 &#8211; Mobilit\u00e9<\/h3>\n<p>En tant que d\u00e9taillant, vous devez vous connecter avec les clients, potentiellement dans plusieurs endroits. Nous avons plusieurs tailles et mod\u00e8les qui peuvent r\u00e9pondre \u00e0 vos besoins. Nos unit\u00e9s de la s\u00e9rie SSLite, tr\u00e8s appr\u00e9ci\u00e9es de nos clients, sont suffisamment petites pour \u00eatre transport\u00e9es par un camion l\u00e9ger, sont compl\u00e8tement autonomes et sont \u00e9quip\u00e9es de syst\u00e8mes \u00e9lectriques int\u00e9gr\u00e9s pour les accessoires. Ils vous \u00e9pargnent le casse-t\u00eate du transport de votre magasin mobile entre les \u00e9v\u00e9nements.<\/p>\n<h3>2 &#8211; Facilit\u00e9 de d\u00e9ploiement et s\u00e9curit\u00e9<\/h3>\n<p>Si vous avez peu de temps \u00e0 consacrer \u00e0 un \u00e9v\u00e9nement, nos solutions de <a href=\"https:\/\/steelspaceconcepts.com\/fr\/projet\/ralph-lauren\/\">boutique \u00e9ph\u00e9m\u00e8re<\/a> peuvent r\u00e9soudre ce probl\u00e8me. Nos boutiques pop up en conteneurs d&rsquo;exp\u00e9dition r\u00e9duisent consid\u00e9rablement le temps de montage des \u00e9v\u00e9nements. Toutes nos unit\u00e9s sont \u00e9quip\u00e9es de syst\u00e8mes hydrauliques et \u00e9lectriques. Ils peuvent se hisser sur les remorques et en descendre. Toutes les portes des unit\u00e9s peuvent \u00eatre contr\u00f4l\u00e9es par une salle de contr\u00f4le centrale. Par cons\u00e9quent, les d\u00e9taillants ont besoin de beaucoup moins de main-d&rsquo;\u0153uvre pour activer et maintenir leur unit\u00e9 pendant un \u00e9v\u00e9nement. Notez que nos unit\u00e9s de conteneurs d&rsquo;exp\u00e9dition sont \u00e9galement enti\u00e8rement s\u00e9curis\u00e9es, ainsi que r\u00e9sistantes aux \u00e9l\u00e9ments, de sorte que votre marchandise reste en s\u00e9curit\u00e9.<\/p>\n<h3>3 &#8211; Personnalisation<\/h3>\n<p>Nous pouvons \u00e9galement personnaliser les unit\u00e9s selon vos sp\u00e9cifications exactes. Nous pouvons ajouter de l&rsquo;\u00e9lectronique suppl\u00e9mentaire, changer les mat\u00e9riaux du sol, ajouter une marque externe et interne, ajouter des supports de v\u00eatements et plus encore. Notez que nous pouvons \u00e9galement apporter des modifications plus importantes, notamment en changeant les mat\u00e9riaux et en construisant des structures uniques. En fonction de la taille du projet, il sera pr\u00eat en quelques semaines et sera simplement charg\u00e9 et livr\u00e9 \u00e0 votre emplacement o\u00f9 vous n&rsquo;aurez qu&rsquo;\u00e0 le brancher.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a979f2a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"a979f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing exp\u00e9rientiel avec des conteneurs maritimes - Que retenir ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd132a9 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"cd132a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En conclusion, le marketing exp\u00e9rientiel est devenu une approche de plus en plus populaire pour que les marques s&rsquo;engagent aupr\u00e8s de leurs clients et cr\u00e9ent des exp\u00e9riences m\u00e9morables. En cr\u00e9ant des environnements immersifs et des \u00e9v\u00e9nements interactifs, les marques peuvent cr\u00e9er des liens \u00e9motionnels avec leur public, accro\u00eetre la notori\u00e9t\u00e9 de la marque et, en fin de compte, stimuler les ventes. Pour r\u00e9ussir dans le domaine du marketing exp\u00e9rientiel, il est essentiel que les marques comprennent leur public cible, cr\u00e9ent des exp\u00e9riences authentiques et significatives et exploitent la technologie pour am\u00e9liorer leurs \u00e9v\u00e9nements. Avec l&rsquo;essor des plateformes num\u00e9riques et des m\u00e9dias sociaux, le marketing exp\u00e9rientiel est devenu plus important que jamais pour construire une identit\u00e9 de marque forte et forger des relations durables avec les clients.<\/p>\n<p>Notre solution de conteneurs d&rsquo;exp\u00e9dition permet \u00e0 votre marque d&rsquo;entrer encore plus facilement en contact avec de nouveaux clients. Cr\u00e9er une relation durable avec eux prend du temps, pourquoi ne pas commencer d\u00e8s maintenant ? Contactez-nous pour plus d&rsquo;informations sur nos solutions !<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Contrairement aux efforts de marketing traditionnel ou en ligne, le marketing exp\u00e9rientiel est un moyen unique, rapide et efficace d&rsquo;accro\u00eetre la sensibilisation par des connexions en face \u00e0 face avec les consommateurs.<\/p>\n","protected":false},"author":11,"featured_media":3672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-experientiel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce Que Le Marketing Exp\u00e9rientiel Avec Des Conteneurs D&#039;exp\u00e9dition ? - Steel Space Concepts<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce Que Le Marketing Exp\u00e9rientiel Avec Des Conteneurs D&#039;exp\u00e9dition ? 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