A free fitness tour
Target hosted a free fitness tour which brought Anna’s fun and playful workouts on the road to Target stores in New York City, Atlanta, Houston and Los Angeles. During the events, guests were invited to try out Anna’s signature “Happy Hour” fitness classes for free. After the workout, clients could discover Anna’s new C9 Champion collection, enjoy fresh juices and snap shareable pictures of their experience.
For the occasion, Steel Space Concepts Design’s Studio engineers, welders and technicians, repurposed shipping containers to build a custom design for the fitness tour. Custom made containers offer an endless variety of finishes, equipment, accessories and customization options. For Target and Anna Kaiser’s campaign, Steel Space Concepts came up with a spacious multiunit design which included a complete gym equipped with mirrors and flat screen televisions, as well as a lounge/boutique area for guests to discover the new C9 Champion sports clothes line and enjoy fresh juice shots.