Formula 1 Canadian Grand Prix
The company took advantage of the abundant free traffic generated by the event which brings thousands of people downtown, to promote its products. Moët et Chandon opted for a sleek and refined personalized SS20 container which was installed on Peel Street, in the heart of the main activities and surrounded by luxury cars, music and gastronomy in a sophisticated atmosphere.
Some 250 guests enjoyed champagne tasting and fresh oysters while listening to the beats played by internationally renowned DJs. The terrace, equipped with sun loungers and parasols, allowed guests to enjoy one of the best views of all the urban action of the F1.