Times Square Stunt
Introduction of the Mobile Request chat feature represents the broadest global communications roll out of its kind in the hotel industry. With Mobile Request, Marriott Rewards members can order services and amenities directly from their mobile devices, beginning up to 72 hours before their stay.
To celebrate the launch of the Mobile Request, Marriott Hotels brought literally its app to life with its #AppYourService stunt in Times Square from 7 am to 7 pm. Marriott Hotels built a command center, a branded, open-air pod to monitor all social engagement surrounding the stunt. Powered by Tickr with social data from Sysomos, the Marriott Hotels command center showcased an unmatched, real-time visualization of #AppYourService usage, enabling Marriott to listen and engage with consumers.