KIA: Looking Good

Molson Amphitheatre


KIA Canada wanted to show off not one but three car models in an exterior showcase and they pulled it off thanks to Steel Space Concepts. The project called for us to find a way to bring customers close to the new KIA models outside during events at the Molson Amphitheatre in Toronto. The Steel Space 40 was converted into an actual showroom allowing for future clients to look at the Optima and Rio models and to top it all off, the Soul sitting on the roof!

Every day, it was possible for the KIA staff to open and close the front doors with ease and be operationally ready, within 20 minutes, to show off the vehicles. During events, customers could come by and see the models inside the unit and discuss with KIA representatives about the new specifications and equipment. Equipped with TV screens, DVD player and an incredible sound system to increase customer experience, the mobile showroom was a hit.

Two cars could be moved around the unit with ease using special hydraulic skates. This SS40, fully wrapped inside and outside for maximum brand exposure, was equipped with billboard and rooftop structure to accommodate one car. How did we get it on top? That’s our secret!