Personalized pop-up retail space
The objective of the experiential campaign was to capture the momentum of the University of Miami Football Team’s success and the undeniable power of “The Turnover Chain”, a gold neckless used to reward any University of Miami player who completed a turnover during the game. The converted shipping container showcased Adidas’ University of Miami apparel and provided an interactive activity where students and fans could show support to their team prior to the game by writing personal messages on the interior branding of the retail space.
This smart and flexible solution, which required minimal investment, enabled Adidas to tap into fans’ core passion and encouraged spontaneous purchases. Passionate visitors got to enjoy an unforgettable sporting event experience while Adidas benefited from free high-quality foot traffic before, during and after the event.