The sensory chamber chair, complete with a computer, Bose audio system and 3 LCD flat panel displays, allowed us to create a distorted image of a visitor’s face and share it with their friends and family through social media. A Rorschach inkblot test effect was used along with unique visual and sound effects in order to stimulate the visitor’s senses.
Combining the experience with sampling of the flavorful gum and some animation around the unit, the concept was a huge hit everywhere it went. Taking place in a decked-out Steel Space unit, the project kicked off at the Igloofest music festival in Montreal and travelled across the nation to many popular ski slopes and festivals. The Steel Space 5 Gum React2 experience was everything it was made out to be, unique, breathtaking and completely unreal.