Ultimate Tasting Challenge

Tour, 30 different locations

When Pepsi decided to revive its Taste Challenge marketing campaign, they chose to approach Steel Space Concepts to make it happen. Pepsi targeted more than 1.5 million visitors and the results were stunning!

We custom-built the Steel Space 40: Pepsi Ultimate Taste Challenge unit with a retractable structure, tasting bar, interactive flat screen displays and IPad registration stations. Customers took the test using interactive surface tables (Microsoft Surface Tables). We were also asked to prepare 2 LITE units complete with custom trailers to promote products at multiple locations all across the nation, but on a smaller scale.

With its custom branded trailer and truck for high impact visual during travel, dedicated driver and smaller regional teams, the main unit travelled more than 18,000 km over a 4-month period, visiting more than 30 different locations… On the beach, at the park, at festivals, concerts and other main events, The Pepsi Ultimate Taste Challenge was always the main attraction!